4/19/2023 0 Comments Aha momentTo find the right ones, you ask the following questions: Therefore, it’s best to come up with multiple Aha moments as a backup in case the one you have doesn’t work out. That moment and whys of it vary because it relies on the discovery of value, which differs based on whatever the user is trying to achieve. The predictability of your product’s aha moment depends on why any individual user has signed up for your product. It’s important to consider that aha moments are not the same for every user. Why was not our product the right solution to your problem?. ![]() Were able to experience that outcome while using the product? Why not?.What outcome were you expecting from our product when you signed up?.Here are some questions you can ask them: Think about how you can improve the UX now by knowing why churned users decided to leave. To go beyond that point, you need to be ready to hear the negative feedback. Positive feedback can only get you so far. Look closely to identify the patterns in behavioral data to get closer to finding the aha moment. Is there anything that these returning visitors don’t do in your product?.What do return visitors consistently do in your product?.Are there commonalities that can be used to segment your users?.If you don’t want to go through a survey, answer the following questions: The answers will help you understand what a successful user experience with your product looks like. Are there features you never use? Why not?.What made you decide you wanted to pay for the ?.What do you love most about our product?.Are there features you use all the time? How?.Go through your product analytics and look for common patterns of user behavior by asking simple questions like: Retained users are activated users-start by finding out what all retained customers did in common. The first step into identifying your product’s aha moment is to listen to both retained customers and churned users. ![]() Plus, Headspaces’s onboarding takes only a few minutes to complete. Normally, an aha moment at the end of the onboarding is not recommended, but in this case, it has to be so to provide personalized experiences. However, this happens at the end of the onboarding, after the survey. Long story short, Headspace successfully delivers the aha moment by realizing the product’s promised value guided meditations to help people achieve wellness goals. The app provides a personalized meditation experience during the onboarding process of new users who sign up for Headspace’s free trial.Īfter signing up, Headspace asks a series of questions to create individualized plans for each user.Īfter answering a couple of questions for their first meditation, Headspace’s new users reach an “Aha!” moment users overview an individualized recap of their meditation plan and can get started with their first meditating experience. Headspace is an app that offers guided meditations to aid in mental and emotional wellness. Headspace’s new users get personalized meditation experiences The gist of it is Canva users experience their Aha moments when they see how the online tool keeps the promise of helping anyone create and share professional-looking designs. Once news users complete the product onboarding tutorial, Canva guides them where and how to share their design with the world. They guide new users through a four-step design flow that gives the users their first creation. Canva users create completed designs in minutesĬanva, a freemium online design tool that anyone can easily use, has a straightforward onboarding. For Zoom, it covers signup, organizing, and holding your first video conference.Īha Moment Examples 1.For Airbnb, it is making your first booking.For Google, it is finding an answer to your query.For Facebook, it is connecting with friends.To help you understand what an Aha moment feels like in real life, for real companies, here are a few aha moment examples: You achieve a solution and result very quickly that might have taken hours normally.Īha moments can happen in different stages of the customer lifecycle.You experience a product’s value proposition.You understand how a product can solve your problem at hand.Three things happen when you feel the “Aha!” moment: Essentially, Aha moments are the positive reactions behind a user experience.īut you’ve got to help new customers discover the value you promised fast to turn them into regular, loyal customers during the onboarding process. ![]() These can also be an emotional reaction to the discovery of a feature. The moment of sudden realization, also known as activation, becomes the start of a long-lasting relationship between a brand and the customer.Īha moments happen as a result of users’ interaction with a product. What is an Aha Moment in User Onboarding?Īn Aha moment is a moment of sudden recognition when a new user understands how the product works and realizes why it is a must-have solution and value.
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